Social media advertising…have you tried it yet? As well as being one of the best ways for making conversions, social media advertising is a great way to gain better brand recognition.
After all, millions use social media platforms every day. If you get your social media advertising right, you’ll soon see those likes, comments and conversions rolling in.
The Advantages of Social Media Advertising
Before we get to the most effective social media platforms and methods you can use to gain the most from using social media advertising, let’s take a look at the advantages. In this age of mass social media consummation, you’d think that every business out there would be using it, yet there is still some reluctance from even well-known brands to really embrace social media advertising. Why? The advantages may not seem to be fully evident, but there are so many, including:
It’s easy on your budget – posting social ads is not as expensive as other, more traditional advertising methods. When you see the return that small portion of your marketing budget brings in, you’ll wonder why you didn’t start years ago!
It reaches people – and when we say a lot, we mean, a lot! Statista, a leading provider of market and consumer data, put the total number of social users at the beginning of 2017 as being over 39 million, with estimates going up to 42 million users! And, back in 2016, Facebook took the number one spot of recently visited social networks with 67% of adults logging on for a scroll. Now, in 2019, those numbers have grown, and will continue to do so.
It lets you target people – one of the brilliant things about social media advertising is you can learn more about, and target, the right audience. You can specify and advertise according to your exact target audience such as age, sex, socioeconomic situation, location and even factors such as what websites people use or the language they speak. Such specific targeting can be a great advantage. It means you’ll definitely reach your desired audience.
It makes you known – with so many people on social media your brand visibility will increase. This is a great way to reach new customers, connect with ones that haven’t used your brand in a while or convert customers who currently prefer your competitor!
It generates a user experience – having a social media presence gives you the opportunity to not only communicate your message to established and potential clients, it lets you communicate with them as well as connect, thus generating that user experience. This also helps with your image (how you’re seen), whilst creating leads, signups and increases sales.
Social Media Platforms and Effective Methods
Where you choose to post your social ads will largely depend on your business and target audience. YouTube can be an effective place to post video generated content, otherwise there are four main social media platforms. These all offer social advertising with their own effective methods for successful conversion:
Facebook is usually the first place most businesses look to when it comes to social media advertising, as it allows you to reach so many people. Worldwide, it is estimated, that at this very moment there are approximately 1.5 billion active Facebook profiles and in all those users, your target audience is bound to be amongst them.
Take a peek on Facebook and you’ll see a lot of ads, but some are more effective than others. As well as targeting your market audience, it’s imperative that you can actually capture their attention in the first place. For Facebook, various studies have shown that there is an ideal length for Facebook posts in terms of the headline, main text and description. There’s even factors such as image-to-text limitations and the best way to use hashtags.
We’ve definitely found this to be true in our own work with so many companies who rely on us to create engaging social media ads that work such as Zan Fish promoting their new restaurant and Simpsons Fish and Chips attracting customers to their Mother Christmas events.
Twitter is a great social media platform for businesses, especially as there is a ‘cost per interaction’ (CPI) system that allows users to tweet and only be billed if a user interacts with them effectively – through a retweet, a like, a share, etc. Again, there are more effective ways to tweet, including using effective hashtags.
Instagram has around 600 million users (and counting!). It’s a great way to be seen when it comes to social media advertising as it’s not only instant, but eye-catching. And, by using paid advertising to reach your audience, they have the opportunity to learn more by clicking the ‘call to action’ option. You can also target and segment groups of people by making your ad more visible to certain audiences.
LinkedIn is another great way to reach new audiences and be seen as an industry leader or influencer. Operating in a slightly different way to the the social platforms, it is used in a more professional, business to business manner by most people. It’s also a great way to say more about your business. To stand out on this platform, you’ll want to make sure you have a solid title and interesting content.
Would you like to learn more about social media advertising and how it can help your business connect to your audience and generate revenue for your business? Talk to us today and discover more about effective social media advertising.