Platten’s is no ordinary fish and chip shop. This independent, family-run business in Wells-next-the-Sea offers a complete coastal escape experience – from freshly caught seafood to charming accommodation with stunning North Norfolk views. But their digital presence wasn’t telling that story. When Platten’s approached Eat Marketing, they needed a website that would move beyond the traditional chippy image and position them as a destination for stays, local experiences, and exceptional seaside food. The goal was clear: inspire visitors to book accommodation and increase footfall to the restaurant and takeaway.
Our approach centred on creating a digital experience that sells the dream of a North Norfolk holiday. Rather than leading with menus and prices, we developed a bespoke website that functions as its own entity – one that immerses visitors in the full Platten’s experience from the moment they land on the page. We refined the brand colour palette and introduced a tone of voice that reflects their warm, family-run character while positioning them as the perfect base for exploring the stunning Norfolk coastline.
Content-led storytelling formed the heart of our strategy. We conducted shoots to secure high-quality photography and video that showcased not just the food, but the local produce, the accommodation, and the countless things to do in the area. This positions Platten’s as so much more than just their restaurant – it’s a community hub and gateway to discovering North Norfolk’s hidden treasures. On the technical side, we optimised the user experience and SEO to ensure the site works smoothly across all devices, making booking accommodation and browsing menus effortless for visitors.
Eat Marketing continues to support Platten’s through ongoing maintenance and SLA support, ensuring their digital presence evolves alongside their business. With accommodation bookings now flowing through a clean, intuitive website that truly represents their unique offering, Platten’s is perfectly positioned to welcome guests seeking an authentic coastal escape.
