It can be difficult to stand out against the competition on social media when there is so much competition among food and drink brands.
A staggering 70 percent of social media users log into their accounts at least once per day, with 49 percent admitting to logging in multiple times a day, so creating engaging and relevant content will have a significant impact on your company’s performance.
If you’re finding it challenging coming up with fresh content ideas or you’re having trouble seeing performance results across your social media then allow us to step in.
We’re sharing 5 key ways you can use our Foodie Calendar to fuel your content strategy in order to benefit your business, so take note.
1. Stay relevant by posting trending topics
With so many trends coming and going, there’s nothing more important than staying on the ball with the social media trends.
Using our Social Media Calendar to keep track of upcoming days and events gives you time to plan specific content and campaigns that work around your brand. This will also show your consumers how aware you are of important industry news and trends.
Trends allow us to understand the direction in which something is developing and showing your audience that you’re aware of this can reinforce your brand’s credibility. Jumping on the bandwagon of a trend can help your brand reach new audiences and increase engagement on your social channels. This can be amplified through the use of hashtags.
2 . Breathe personality into your brand
As there are more than 4.2 billion active social media users across the globe, it’s easy to see why people love big name companies like McVities with the inventive ideas they employ. A major reason for this is that their content effectively radiates personality, which helps to humanise them.
There is a growing desire for audiences to engage with businesses, as more consumers turn to social media to ask brands questions, seek assistance, or address criticisms. In addition to advertising your business or product, tailoring a post to a national day on the social media calendar allows you to engage with your audience in a more personal and emotive way.
Incorporating social awareness days from our Foodie Calendar will not only add personality to your content plan, but will also mix up the diversity of your material so there is an equal balance of sales-driven pieces and fun, creative posts. Ultimately, consumers will connect with your brand on a deeper level if you include a human factor, which will in turn, boost performance.
3. Increase brand awareness
As national days are popular marketing tools, incorporating these into your social media campaigns will help you reach a wider audience and raise your brand profile.
By tailoring posts around days and events from our Foodie Calendar, you can reach out to customers who might not otherwise read your content. Hashtags work best on Twitter and Instagram, but they can be used on Facebook and LinkedIn as well.
Whether you’re doing something for charity to promote awareness, releasing a new product, introducing an offer or you just want to celebrate a product that you sell, timing this with an event could boost the response you get, therefore assisting you in reaching your goal of higher engagement rates.
4. Build stronger relationships with your audience
In the world of social media, consistency is crucial. It’s critical to stick to a constant posting schedule if you want to stay on your audience’s radar. Your customers are more likely to push your product or services to the back of their minds if you post less regularly.
Using our Foodie Calendar to come up with social ideas and regularly post on your social media pages allows you to form stronger bonds with your followers and cement a sense of community. This is because consistent posting allows audiences to know exactly what they can expect from your brand, meaning they are more likely to return.
5. Establish your brand as an authority
Thanks to a significant shift in how we consume information on social media, many people seek guidance and place their trust in the brands they use.
Posting about important days and events will highlight your brand’s industry knowledge and expertise. As a result, this increases your authority in the mind of your audience, therefore perceiving your brand as a credible and trustworthy source. When you use our Foodie Calendar to announce important dates and events, your business will become the go-to source for industry information.
Fuel your content with our Foodie Calendar
Take some inspiration from our Foodie Calendar to help you to stand-out against competition, become a relatable brand to online customers, and satisfy the content cravings of your customers.