Spook up your sales with a Halloween campaign

Halloween is just over a week away, and you’ll have already noticed that retailers are maximising sales opportunities with full-on decorations and merchandise. But have you, as a food business, thought about orchestrating your own Halloween campaign?

Halloween has really taken off in the UK in the last few years, and as a food business, you have a great opportunity to latch on to this fun and popular celebration as a way of boosting food sales. Yet targeting customers with a Halloween campaign has other benefits too as you are also creating interest in your brand and catching people’s attention; although, to be successful you need to ensure your campaign is marketed properly.

Kick-start your Halloween campaign by tailoring your most popular products to a spooky theme. It’s time to get creative! How about renaming foods? You could have ghostly cupcakes, chiller thriller ice-cream, fangtastic pies, ‘vampire’ chips tipped with tomato sauce or scary pizzas made with ghoulish faces…and what about doing some giveaways or competitions? They’re always a real hit, especially with the kids, and they can add another element to a Halloween campaign.

If you like the idea of creating a new food campaign for your food business, but are not quite sure how, or when, to start, talk to us here at Eat Marketing. We’ll help you develop your ideas and show you how to market them… In fact, we’ll make sure your new campaign – whether it’s for Halloween or for another time of the year – is a real treat!

Contact us today; we can’t wait to hear from you.