Alison Head of Projects
If you want people to know about your food brand, they need to be able to find out about it with ease. This is where the importance of SEO, or ‘search engine optimisation’ comes in; it is the process of getting traffic through to your website when potential clients peruse listings on search engines.
All the major search engines, such as Google and Bing have listing results. This is where web pages and other relevant content such as local listings, products and service pages are shown. You will also notice that they are ranked by what the search engine used considers most relevant to the users in question. Used properly, SEO can help people not only find, but choose your food business.
The importance of SEO and the top 5 reasons to consider it:
1: Hit the top spot
If done properly, SEO can help get your food brand to the top spot in Google search results. To do this, you will need to research and consider all the relevant keywords related to your food brand and collate a strategy to market these properly, this will help result in a higher click through rate to your website, which in turn will mean more customers eating your food – and even more profit!
2: Get yourself on the map
SEO can help your restaurant or shop get on the map; potential customers will be able to find you and contact you quickly and easily.
3: Increase brand trust
People trust a brand that comes at the top of search engine rankings – after all, if you are at the top of Google listings (for example), with top reviews, you must be good!
4: Become social
Good SEO means you have a good presence on social accounts such as Facebook, Twitter and You Tube. The online community is more social than ever – so being on the social bandwagon is more important than ever.
5: Interesting content
SEO gives you rich, interesting content that your website needs to get potential – and existing – customers’ attention…in all the right ways.
If you’re interested in finding out more about the importance of SEO and what it can do for you, Eat Marketing can help you. Get in touch today for a no obligation chat and discover all the potential that SEO has to offer. We look forward to hearing from you and helping you take your food business to a higher level.
