Alison Head of Projects
Have you seen the new Kettle chips campaign? Here in the UK, we love our crisps, and Kettle crisps appeal to our love for ‘posher’ potato chips made with simple, good ingredients. The new Kettle chips campaign takes this appeal further with an interesting take on their ‘lovingly handcrafted’ message…
Kettle Foods began back in 1978 with a simple vision, to offer consumers high quality, naturally sourced, great tasting products. In 1982, Kettle crisps was born and by the late 80’s, with the arrival of Kettle foods to the UK from the USA, the British public were taking notice of Kettle crisps. Kettle’s ‘lovingly handcrafted’ message has always been there, and now, Kettle is using this in their new Kettle chips campaign in an interesting way.
In the new Kettle chips campaign, a specially chosen group of sculptors recreates Kettle crisps packets out of different materials to show the association between Kettle chips and craftsmanship. This print campaign will run in newspapers such as The Guardian and The Times and lifestyle magazines such as Delicious and Olive. The Kettle chips campaign will run for three months, which is a great timeframe for exposure. Look out for the Kettle Sea Salt & Balsamic Vinegar packet made from ceramic materials, the Lime & Black Pepper packet beautifully blown from glass and the Mature Cheddar & Red Onion packet expertly carved from wood.
This is a great campaign; it captures the essence of Kettle crisps and offers something different and interesting for the consumer. What’s more, this ‘lovingly handcrafted’ formula is easy to apply if you are looking for an advert campaign with a ‘handmade’ feel that really portrays good, honest, naturally made food.
If you’ve been inspired by the Kettle chips campaign, contact us at Eat Marketing today, we can help you put together your own, creative campaign and make sure you utilise the right channels to promote it. Get in touch for a no obligation chat or meeting and let’s get something started.
Images: Campaign Live
