Alison Head of Projects
The royal baby is finally here! This summer will be fondly remembered for the arrival of Prince George of Cambridge and here at Eat Marketing, we would like to congratulate the Duke and Duchess of Cambridge on the birth of their baby boy.
There is so much excitement surrounding the little prince’s birth, and retailers up and down the country have already been inspired to cash in on people’s emotions by creating products to commemorate the event. Patriotic consumers will be drawn to beautifully made, British products with a royal baby theme, and as a food business, you can create your own unique promotional food, drink or merchandise memorabilia to toast the baby’s arrival. For example, you could have limited edition food packaging with a royal baby theme, or you could even create a royal baby dish, or name one of your foods or drink bestsellers after the royal baby!
Take inspiration from brands such as Coke, Moët and Magnum who latched onto royal baby fever with carefully considered press campaigns that tied in with the royal birth. Coke, for example, released their ready and waiting press campaign that congratulated the couple by showing two coke bottles named Will and Kate toasting each other, alongside a message from the company itself. Simple, yet effective, companies such as these see an opportunity to associate themselves with a high interest event and they go for it.
If you would like to know how your food business could latch onto current affairs and ways that you can create successful rewards for your business, call Eat Marketing today. We’ll help drive interest to your food business and food brand and show that you are streets ahead with what’s cool right now. Call Eat Marketing today and we can arrange a no obligation meeting where we can discuss your food marketing needs.
We look forward to hearing from you.
