3 ways to guarantee the ultimate restaurant dining experience

Creating a memorable restaurant dining experience is essential to the success of your food brand. From creating the right atmosphere to creating a strong content strategy, getting it just right will increase repeat custom and revenue. Join us as we share our tips on how to make your restaurant experience unforgettable.

When you look at your restaurant brand, what do you see? And, more importantly, what do customers see? The continued rise of the internet and social media in particular, guarantees customer engagement, which means, as a brand, you need to give more and do more than sell your food and move on.

1. Know what makes your brand unique

Building a strong and unique brand identity allows customers to form positive perceptions of your restaurant. The process is not as simple as just having a catchy name and logo.

Take Wagamama’s instantly recognisable identity in the UK’s casual dining sector. They include a range of digital brand elements that distinguish its restaurants from the competition.

• A vibrant and inclusive brand personality
• The brand’s belief in the spiritual benefits of Japanese food
• An online presence that focuses on customer education and the innovative personality of the brand

Over the years, the popular Asian-inspired chain restaurant has evolved, with a particular emphasis on their belief that good food has a range of spiritual and physical benefits, to resonate with its customers.

Telling your restaurant’s unique story in your communications is important to your customers as it forms part of your brand identity and will keep diners coming back to the restaurant experience you have to offer.

Having a unique brand and making this your point of difference sets your restaurant apart from the competition, keeps people intrigued and ensures customers come back for more. It also ensures your restaurant dining experience is personal to your brand and can’t be replicated which also increases repeat custom.

2. Make the most of Influencer Marketing

Influencer Marketing has been one of the most talked about content strategies in recent years. This type of social media marketing can help restaurants elevate brand affinity, through influencers sharing their authentic experiences. With the opportunity for influencers to act as brand ambassadors and influence their followers to gain restaurants more attraction.

This strategy worked particularly well for Brewers Fayre. They targeted micro-parent influencers to enjoy a free meal with their family. 31 influencers created 48 Instagram static posts, 10 Reels and 98 Stories. This helped the brand build trust and increase engagement.

Influencer Marketing is extremely powerful as it provides instant online engagement for restaurants. Promoting their experiences with brands in a natural way, successfully fosters and builds real brand advocacy. If it works for Brewers Fayre, it can work for you.

3. Adopt digital technologies

Digital technology is transforming the restaurant experience with the opportunity for brands to innovate and take their customers on a unique and memorable food journey.

As the gap between digital and real life merges, it’s important that restaurants meet customers’ demands and adopt digital technologies, one way to achieve this is through personalisation.

The Miller and Carter loyalty app is a great example of a food brand adopting digital technology, using it to boost their brand and improve the overall restaurant experience. The app allows the iconic steakhouse chain to stay connected with its customers, using flexible incentives and rewards to ensure they are at the forefront of their customers’ minds and encouraging them to enjoy a meal there. This builds personalised and unique content that’s relevant to the customers restaurant experience.

Adopting brand communications across multiple channels doesn’t have to be complicated, but can provide alternative experiences which cultivate true brand loyalty.

Creating a positive restaurant dining experience can increase customer satisfaction, attract new customers and drive customer loyalty. At Eat Marketing, we can help advise, manage and execute positive food brand strategies that can make all the difference.

Image Sources: 1) www.pearlfisher.com 2) roomunlocked.com 3)www.millerandcarter.co.uk