Elevate your food product marketing with these effective strategies

So, you’re a startup that wants to spread the word about your brand’s unique selling points (USPs), but you’re not sure how to go about it? Sounds like you need to implement a food product marketing strategy that will educate your consumers, whilst satisfying their cravings. 

From interactive social content, influencer marketing, to captivating storytelling and digital campaigns, join us as we take a look at the food product marketing strategies that will actually work for you.

1. Socials, socials, socials

We’ve said it before, and we’ll say it again, when it comes to your startup food brand, social media is your gateway to connect directly with your audience. Through platforms like Instagram, Facebook, and Twitter, you can humanise your brand and showcase all the best bits about your business, without it feeling too much like a hard sell.

How can I implement this food product marketing strategy? 

• Social media marketing
• Interactive content 
• Influencer marketing

2. Creative experiences

What customer doesn’t like a brand that goes the extra mile to create memorable experiences? It’s a great way to get people talking and will have them coming back for seconds and thirds. 

How can I implement this food product marketing strategy? 

• Captivating storytelling
• Compelling packaging
• Incentives

3. Don’t forget about your website

Although often a secondary touchpoint, your website still matters and there’s some great ways to educate consumers about your brand when they land on your website. 

How can I implement this food product marketing strategy? 

• Website optimisation
• Informative product descriptions
• Educational blog posts

4. Perk up your educational campaigns

Educational campaigns offer valuable opportunities to engage your audience, and the whole purpose of having a food product marketing strategy is to educate consumers about the benefits and unique features of your products. 

How can I implement this food product marketing strategy? 

• Digital campaigns
• Email marketing campaigns
• QR codes

Ready to elevate your brand’s food marketing? Get in touch with us for access to our latest insight guide to help your food start up business implement these food product marketing strategies, and see real results.