3 reasons why you need branded food packaging

Over the years, one of the most common questions we’ve been asked by clients is whether it’s really worth investing in branded food packaging or merchandise for their fish and chip shop.

Our Sales and Marketing Manager Maria recently spoke to Florigo, an established name in the fish and chip industry known for their frying ranges, on her top three reasons why branded packaging is so much better than off the shelf standard options.

1. It promotes your brand

Great packaging is essentially another marketing tool for your fish and chips business to take advantage of. Whether it’s branded sauce pots, greaseproof paper, takeaway boxes or paper bags, designing unique food packaging will mean your business is being promoted as soon as customers leave your shop.

This is a great way to expand and elevate your brand identity beyond the standard, non-branded packaging. Custom packaging is an important element of maintaining your brand’s consistency and experience, and it can also help you develop a better brand presence by acting as an extension of your digital platforms. This can not only help you enhance engagement with your target audience, but it can also help you demonstrate your brand’s credibility and retain a great reputation all the way through the customer’s experience, making your fish and chips more unique to you.

With an increasing demand for eco-friendly, recyclable products, we’ve also helped many clients brand reusable merchandise such as coffee cups, water bottles and jute bags.

2. It helps grow customer loyalty

Taking the time to establish a unique design for your packaging or merchandise will help your brand make a lasting impression on customers. Encouraging familiarity with your fish and chip shop through branded food packaging will help grow your brand recognition, a factor that’s been seen to increase revenue by 23%.

More recently, there has been an increase in concern about our impact on the environment. As a result, many businesses are attempting to do their part to help combat the problem, which in this case can be accomplished through sustainable packaging. There are various ways your branding can be environmentally friendly, from cardboard serving boxes and vegware containers to recyclable cutlery and greaseproof paper.

Businesses have a window of opportunity to establish brand transparency through environmentally-friendly packaging, as conscious customers look for methods to lessen their carbon footprint. As a result, this will grow customer loyalty if they believe you are doing right by the environment since 81% of consumers are more inclined to buy from brands that practice sustainability.

You’ll also be able to provide a consistent experience for your customers that will eventually lead to a loyal following for your business.

3. You’ll stay ahead of the competition

Creating a bespoke design that’s unique to your shop and stands out from the crowd, will put you at an advantage over your competitors. Branded food packaging or merchandise acts as a mobile advertisement, promoting your business to potential new customers who may not have heard of your brand before. Investing in unique packaging may be the deciding factor that encourages a customer to choose your fish and chip shop over another they do not recognise.

Although eye-catching packaging is important, there is much more to packaging than just the appearance. It echoes your brand story, engages customers to your social media, emphasises your sustainable message, and drives traffic to your website, all of which will create a lasting impression on your customers.

As Maria also mentions in the video, it’s important you find a reputable supplier and printer to make your chosen designs look great.

For more information on how Eat Marketing could help your fish and chip business with branded food packaging get in touch, or explore how we’ve worked with our clients to define their brand.