Alison Head of Projects
Kids…they are everywhere, and they need to eat! When you think about your food offers, do you think about family food offers? Appealing to parents – and offering good food for their children – is one of the most lucrative things you can do, but all too often, this is an untapped market, or one that food businesses get wrong.
Kid’s food is often an afterthought; the choice is quite predictable, and fairly unhealthy. Nuggets, sausages, chips and white bread sandwiches usually feature, with an occasional nod to ‘a little bit of goodness’ with the odd packet of raisins or mini pots of fresh fruit. But parents want healthier choices for their children, as well as family food offers that help them save money when they are buying food for all the family.
As a food business, you are in the perfect position to offer affordable family food offers that appeal to both parents and their children. Take inspiration from a food business that does children’s meals that are both nutritious and good value – Jamie’s Italian. The tasty choices for kids includes fish fingers made with sustainable fish fillets and lightly dusted with breadcrumbs, spaghetti bolognese with freshly made sauce and packed with beef and pork mince, organic sausages, chicken ‘lollipop’ fillets and mini sliders, little patties made with organic chicken and beef. Every dish counts towards two of a child’s ‘five a day’ and they serve them with a fun salad and organic juice. Sounds delicious, doesn’t it? Such a varied and appetising menu keeps parents happy and kids will want to eat too!
When you are thinking about putting your family food offers together, it’s so important to put food quality, variety and pricing at the top of your list. By offering something more than the usual – and dull – choices that parents often see, you will pull in new customers, and even the regulars will be impressed! News travels fast too – mums and dads will soon let their friends with children know about your new family food offers, and how different they are from the standard kid’s food choices!
If you would like to implement some family food offers into your business, talk to us today. Here at Eat Marketing, we can help you develop a new and nutritious menu that families will love, alongside a food marketing plan that lets people know what you are doing and when. You’ll soon discover that family food offers are great for business. Contact us today to arrange a no obligation chat; we look forward to hearing from you.
