Jenny Creative Writer
It’s hard to believe that Nando’s has only been around for 26 years, but the chain has come a long way since the first humble eatery in Rosettenville, South Africa when customers were invited to try the same mouth-watering PERi-PERi marinated and basted chicken we all love today… Now, you’ll find a Nando’s on almost every high street, and they are taking their branding even further this month with the introduction of their new Nando’s Loyalty Card Campaign.
The Nando’s Loyalty Card Campaign is deliberately widespread, taking in radio, outdoor and press advertising to ensure that as many people as possible know about the new Nando’s Loyalty Card. For a campaign to work, it’s so important for a business to find their unique personal brand voice – and Nando’s is doing this perfectly. To maximise the effectiveness of the campaign, a strong, simple tagline that fitted with the brand’s ‘sense of fun’ was adopted, and all the adverts in association with this campaign, are linked to it. We will hear that with the Nando’s Loyalty Card, ‘It only works in Nando’s’ and the ads feature a series of situations where people try to use their card in the wrong places, such as coffee shops, libraries and nightclubs when they should be in Nando’s gaining loyalty points! This campaign is the first step in building their voice, and they plan to follow with more advertising over time.
If the Nando’s Loyalty Card Campaign has sparked your interest in customer loyalty schemes and building on your own unique brand voice, contact us here at Eat Marketing today. We can help you discover a whole new side to your food business and come up with a strategy for a strong, effective marketing plan that people will remember.
Get your customers loyal – call us today to find out how!
