Alison Head of Projects
Unless you’ve been living in a cave, you’ll have at least noticed the latest craze…loom bands! Everyone from David Beckham to One Direction and even the Duke and Duchess of Cambridge are wearing their loom band – but now, this craze has entered new territory with the introduction of food loom bands! What? We hear you say? FOOD loom bands? Yes, you did hear right…
Loom bands starting appearing in force here in the UK at the beginning of the year, and by spring, kids all over the country were going crazy for the brightly coloured rubber bands that were the brainchild of Malaysian-born inventor, Cheong Choon Ng, who, incidentally, has raked in an astonishing 80 million in sales from loom bands over the last three years!
Loom bands are so inventive that it’s hardly surprising that the trend has moved on from simple loom band accessories to other, more creative ideas. Food loom bands follow the loom band dress; an astonishing 20,000 loom bands were used to make the dress, which created a bidding frenzy when it was posted for sale on eBay last month, creating bids over £150,000! But, of course, the end bid fell through – although the owner of the loom band dress is offering the dress for sale again with a starting bid of £500…
But, here at Eat Marketing we like to talk about food, so let’s get back to those food loom bands! If you’re stuck for ways to keep the kids entertained this summer, help is at hand… We’ve sourced the best food loom band tutorials which give you the chance to have a go at creating your own display of food loom bands! So, why not try:
