Maria Sales & Marketing Director
Go Ahead is a brand that is known for its ‘calorie conscious’ snacks and their Go Ahead advertising focuses on people looking for delicious, yet healthy and calorie controlled bites to eat. Launched in 1996, Go Ahead had instant appeal and quickly grew to be the biggest brand in the healthier biscuits category.
Their latest Go Ahead advertising pulls out all the stops with a TV advert and an interactive homepage where you can view the ad and find out more about all the Go Ahead products (we love it!). The ad itself has a message, that a Go Ahead bar is ‘the most important snack of the day’ and the low calorie content is prominently displayed throughout the advert. We see a working woman takes a bite from her Go Ahead bar whilst an extravagant show happens all around her… Backstreet Boys’ Everybody song plays and the office gives way to dancers, drummers, musclemen and lots of happy folk celebrating these delicious snacks. Go Ahead’s advertising is fun and bright, which fits the brand so well and gets the message of healthy, low calorie snacks across perfectly.
If you have healthy products in your food business, summer is a great time to get them out there. With endless articles on getting ‘beach ready’ and ‘summer bodies’, consumers everywhere will be looking for low calorie food and snacks that they can enjoy, without the guilt! Here at Eat Marketing, we can help you get your marketing campaigns, promotions and even your packaging ready to reach your target audience so you get the exposure – and the sales – you need. We know all the clever ways to bring out the health benefits of your products clearly and strategically; just take a look at Go Ahead’s advertising – their sales are flooding in and yours could too!
