Lewis Holloway Head of Design
Have you thought about food packaging design? When it comes to your food business, how you brand your food is just as important as how good it tastes! After all, consumers are extremely visual and great food packaging design will catch the eye and make us want to see what’s inside…
Bespoke packaging can make a big difference to how customers see your food. Strong, well designed branding will immediately sell your food – it shows that you, as a food business, care about how you come across and customers will pick up on this and believe that because you care about your branding, you care about the food you make and how it tastes.
Here at Eat Marketing, we have helped numerous food companies achieve brand recognition, consistency and loyalty by creating food packaging design (as part of their overall branding) that suits each individual business and the type of food sold. Carefully planned, well-designed food packaging compliments brand consistency perfectly and allows a company to stand out from their competitors and capture even more customers.
We’d like to show you a little bit more by focusing on a recent food packaging design project we undertook for a food company called Protein Pouch.
Protein Pouch offers easy, nutritious and convenient packed portions of quick frozen chicken or vegetable infused mash that can be eaten anywhere and they particularly appeal to people who train hard and who want quick, nutritious and convenient food to fuel their lifestyle. Here at Eat marketing, we love these nutritionally rich pouches and we were really excited about climbing on board to help with the food packaging design, which was created in conjunction with the Protein Pouch brand and logo, an e-commerce website and print marketing. Our brief was to create a brand that appealed to the health conscious market.
As you can see, the food packaging design we came up with was design led, but functional and modern too; clean, fresh lines and colours match the healthy, nutritious ingredients contained within the pouches. The healthy connotations continue by using the brand message ‘feel good inside’ on all packaging, along with the ‘smiley H’ for a warm, friendly feel. Tobias Ellinas, director of Protein Pouch was thrilled with the results and said…
‘Eat Marketing has delivered packaging that’s even better than we hoped for.’
Eat Marketing has delivered packaging that’s even better than we hoped for. For us, that’s a great endorsement and shows that we have delivered what our client needs.
We went on to launch this fabulous product at the Bodypower Show 2014, which took place in May and the response was amazing. People loved the concept, the design and the taste. Protein Pouches are a winner on every level!
We have also worked on food packaging design for a number of other companies including Zan Fish, an established chain of fish and chip shops in Derby. We had already helped them create a modern, eye-catching brand and we helped them carry this through to their packaging, which included a bespoke range of kid’s boxes that added fun into their brand and made them stand out from their competitors.
Shire Foods is another great food company we work with and our next challenge was to update their food packaging design so that it stood out in supermarkets and appealed to customers who already face an array of choice in the pie aisle! This means that design is crucial to their sales so we used our expertise in food photography to put together a range of truly tempting images that Shire Foods could use in their whole range. The mouthwatering pictures of pies did the trick and a rise in pie sales made us all happy.
So, as you can see, good food packaging design can make a big difference to your sales and how customers see you. And yet, when it comes to designing your packaging, there is so much more involved than creating a series of stunning images, designs or logos. Packaging regulations and labeling can be a minefield, but we know the process inside out, which means we can take the hassle out of the whole process, not just the design part! Once packaging is approved, we also take care of the production; we work with a variety of specially selected printers and packaging companies so we can find the right fit for your packaging requirements. The way we operate – from research, design and the actual, final packaging, ensures the whole process is seamless and, most importantly, it works for your food business and your needs.
If you would like to know more, and discover how you can develop and create the right design and brand, talk to us today – our design and packaging experience, alongside our understanding of the food industry and what works, makes a winning combination and we can’t wait to unleash the potential within your food business.
