Lewis Holloway Head of Design
Suhana Spices is a food company that creates natural, richly coloured Indian spices mixes, which offer beautifully authentic flavours to curries, marinades and sauces. Available in a variety of recipe mixes, they are simple to use and perfect for cooks who want to cook healthy, flavoursome meals with a taste of India.
Suhana Spices are going from strength to strength and now, they are looking forward to launching their products in Tesco in November. This is an exciting opportunity as launching their products in such as well-known supermarket opens their fantastic products to a wider audience. Tesco shoppers will also get the chance to taste the spices as there will be ‘taste tester’ bars and ‘buy one, get one free’ offers. To maximise the opportunities that launching in Tesco and other areas brings, Suhana Spices decided to look at creating a website for their products as they want to let people know what their products are and who they are as a food company.
Here at Eat Marketing, we were bursting with ideas! We worked with Suhana Spices to get their ethos across and create a new customer base here in the UK; these products are very well known in India, but the website is the ideal platform for introducing the brand to the UK market, and it works well in conjunction with the Tesco launch.
Take a look at the Suhana Spices website… You’ll find yourself instantly transported to the backstreets of India with its bustling food stalls, crammed with pots of bubbling curries… The look and feel of the site offers a totally authentic air and you can almost smell the pungent mix of aromas created by Suhana Spices. All the products are there, with their natural ingredients listed and labelled according to their recipes. You’ll even find hints and tips on how to cook your curries and sauces so that you can create dishes that taste true to their Indian roots. We’re really proud of this site, it captures the brand perfectly – from the rich, deep colours that are reminiscent of your favourite Indian restaurant, to the bright images of the products and the information it offers via easy to use navigation and clear copy. Consumers will find everything they need to know about Suhana Spices here.
If your taste buds are soaring at the thought of Suhana Spices, you can find your nearest stockist on their website – and don’t forget to take advantage of their launch offer available in Tesco from November.
We hope you like what we’ve done with the website too; our team love creating food and drink websites so if you’re thinking about food marketing, contact us here at Eat Marketing today, or, if you’re in London between 23rd-24th September we’re exhibiting at the award-winning lunch exhibition 2014 and we would love it if you stopped by to say hello. We’ll be on stand M143 so let’s talk marketing! Discover how to create something new for your food business that will make customers – old and new – sit up and take notice. See you there!
