Jenny Creative Writer
From B2C to B2B, we love working with a variety of clients and it’s always a joy to see businesses flourish with their new and improved look. So when Classic Cuisine (a food supplier based in Northampton) came to us to discuss a new project, we couldn’t wait to get stuck in.
The project
For months, Classic Cuisine’s food technicians worked with researchers and developers at Nottingham University to create a whole new range of dishes that don’t contain the likes of gluten and dairy. They decided to call it Made Without.
Created with those who suffer from food intolerances in mind, Made Without had the branding and website, but needed additional support with specific products, social media, and email marketing.
Pies, pies, pies
Although the list of dishes by Made Without is extensive, they came to us looking for support with their new range of pies. With key USPs in mind, we got to work creating a campaign that included a new pie-based landing page, email marketing, social media, brand positioning and press releases.
Web design
With three main pies, and two key USPs, the landing page was built to ensure these stood out to the user. By introducing catchy, comical names for the pies, Classic Cuisine’s great photography and punchy copy, the site was able to achieve what it set out to do: sell pies.
Email marketing
On top of the landing page, the pie campaign needed an email marketing strategy in order to target the necessary audiences. We designed and built an innovative email design inline with the Made Without brand, as well as providing succinct yet eye-catching copy that drew the readers in.
Thanks to the changes we introduced, Made Without’s email saw a surge in their email open rate, and went on to achieve an average click rate of 35% – impressive!
Social media
As a way of continuing to support Classic Cuisine’s Made Without adventure, we’re also providing ongoing social media support for their LinkedIn page. From insightful articles to interesting yet personalised updates from the business, their page will both inform and entertain the followers.
Want to see the Pies Made Without page in all its glory? Check it out here, or get in touch today to discuss how we can help your business and brand achieve more.
