Have you ever been on holiday and immediately recognised a company, not by their name but by the overall look of the brand? Many businesses use different names for the same products around the world, from Walkers and Lay’s, to Galaxy and Dove, so how do we instantly know what the brand is regardless of the name being used? Here we take a look at some of the most popular examples of brands worldwide, and explore how they’ve managed to maintain customer loyalty, no matter where in the world they are.
Walkers or Lay’s?
Although we recognise this brand as Walkers, many countries around the world know this brand as Lay’s, including most of Europe and the US. However, in Brazil it’s known as Chippy’s and in Australia it’s labelled as Smith’s. But one area that does stay the same is the use of colours and logo, ensuring customers across the globe associate their products with the high quality reputation they’ve earned over the years.
T.J.Maxx or T.K.Maxx?
Here in the UK we’re familiar with the retail brand T.K.Maxx, however, it wasn’t always T.K. In fact, the brand was originally founded in the US as T.J.Maxx, but was later changed when it moved to the UK as not to confuse shoppers with the other retail chain, TJ Hughes.
Galaxy or Dove?
Our favourite chocolate bar may be known as Galaxy here in the UK (and in Egypt), but we’re alone. In the US and the rest of the world, if you want a Galaxy you’re going to have to ask for a Dove bar (not the soapy kind). Thankfully, the use of font and colours is almost exactly the same as Galaxy!
Wall’s or Ola?
The heart shaped logo of Wall’s is synonymous with the brand – no matter where you are in the world, which is a good job as the name seems to change from country to country. From being known as Ola in South Africa to Frigo in Spain, just follow the red heartbrand for iced treats.
Do you have any brands that you’ve spotted on your travels? Next time you’re jetting off, be sure to keep your eyes peeled for an array of ever changing brand names.