Maria Sales & Marketing Director
With over two decades of industry experience, the team at Classic Cuisine are experts in creating best-selling dishes for the foodservice sector. The business is constantly researching the latest food trends and now offer a wide product range, including dishes free from wheat, gluten, dairy and unnecessary additives.
Eat Marketing worked closely with Classic Cuisine to understand the business’s future direction and marketing strategy, to help define and develop the brand’s character – we even went on a tour around the factory premises!
Following this, we wanted to create a website that brought together the various aspects of the business – including incorporating the ‘Made Without’ gluten free range which previously was a separate website.
We focussed on showcasing Classic Cuisine’s innovative and enticing food dishes and used bright, eye-catching images to instantly grab a viewer’s attention. Bringing the brand’s character to life, we created a fresh, contemporary look for the website – steering away from the previous dark colours and static feel.
By using illustration and typography, we gave the business website a vibrant and colourful look, bringing in animation to help engage users with the website and improve user-experience. Classic Cuisine’s various awards were also featured on the new website, subtly highlighting the brand’s successes and reputation within the industry.
Classic Cuisine are thrilled; not only do they have a website that’s modern and fresh, they feel one step ahead in their field. The Managing Director from Classic Cuisine enthuses:
“Working with Eat Marketing was a pleasure. The team has created a website that sets us apart from our competitors and has gone over and above our expectations.”
Through creating a fresh, unique style package that reflects the uniqueness and character of the business, Classic Cuisine are now able to apply it to other areas of the brand moving forward.
Interested in finding out more? Take a look at our Classic Cuisine case study to view more of our work with Classic Cuisine. If your brand identity could do with a refresh just in time for summer, or if you want to know more about product branding, website and menu design, get in touch, we’d love to hear from you for a no obligation chat.
